OhanaPreneurs Show

How to Protect Your Brand & Build Trust Beyond You with Jennifer: Part 2

Episode Summary

In Part 2 of this rich conversation, Jennifer Orechwa and Sharon Otaguro go deeper into the questions many purpose-driven entrepreneurs face: **How do you build a brand that transcends a single influencer or personality? **What happens when a team member builds a strong client following—then leaves? **How do you market your mission without over-relying on social media trends? Jennifer shares her powerful perspective on building a sustainable marketing ecosystem rooted in clarity, systems, and shared values—especially for wellness and relationship-driven businesses. Together, they discuss how to build continuity inside your business, protect your brand while still empowering your team, and why marketing is about relationships, not performance. This episode is a must-listen if you’ve ever felt torn between personal visibility and long-term business strategy—or if you’re looking for a smarter way to scale your impact with simplicity.

Episode Notes

KEY TAKEAWAYS

• Your brand is not just your face. It’s your values, your promise, and the systems behind the scenes.
• Salt Marketing's 5 core frameworks can empower team members to align with your mission, not compete with it.
• Clear internal marketing builds brand consistency and employee engagement.
• The strongest client relationships are built on clarity, care, and continuity—not just charisma.
• You can grow without giving up ownership of your voice or your vision.

CONNECT WITH JENNIFER & SALT MARKETING

Website: https://saltmarketing.co
Podcast: Worth Your Salt: https://saltmarketing.co/worthyoursalt/
LinkedIn: Jennifer Orechwa
 Free tools & strategy membership: Salted Edge Membership

CONNECT WITH SHARON & OHANAPRENEURS

Email: hi@sharonotaguro.com
Website: www.sharonotaguro.com
LinkedIn: https://www.linkedin.com/in/sharonotaguro/