In this powerful episode, Sharon sits down with Jennifer Orechwa, founder of Salt Marketing and certified StoryBrand coach, to unpack how small business owners—especially in health and wellness—can break out of “marketing scramble mode” and build a business grounded in values, vision, and legacy. Jennifer shares her own journey from journalism and corporate life to serial entrepreneurship, including a 7-figure business exit, launching Salt Marketing with family, and her deep connection to Hawaii. Together, they explore why personal values matter more than ever in marketing, how to lead from your mission, and how to create loyal clients who become your brand's best ambassadors. This is a must-listen for business owners who are overwhelmed by tactics and hungry for strategy that aligns with who they are. Featuring insights on: The 5 Core Marketing Systems of the Salted Edge Framework StoryBrand messaging and how it transforms internal team alignment How values and family culture shape your business growth Differentiating with heart, not just hustle How to turn your best clients into raving fans Whether you're a medspa owner, a wellness provider, or a purpose-led entrepreneur, you'll walk away feeling grounded, inspired, and energized to lead with clarity and community.
Website: https://saltmarketing.co
LinkedIn: https://www.linkedin.com/in/jenniferorechwa
Podcast: Worth Your Salt: https://saltmarketing.co/worthyoursalt/
Join the Salted Edge Membership: Tools, automation templates & swipe files for practitioners at every stage
Salt Marketing helps overwhelmed health & wellness business owners build sustainable marketing systems with soul. Their approach blends strategy, storytelling, and automation to help you grow without burnout—and stay true to your values. Whether you’re running your first solo practice or scaling your third location, Salt helps you shift from scattered tactics to a scalable, systemized brand presence.
Email: hi@sharonotaguro.com
Website: www.sharonotaguro.com
LinkedIn: https://www.linkedin.com/in/sharonotaguro/
The OhanaPreneurs Podcast is where purpose-driven professionals, creatives, and lifestyle leaders gather to grow through relationships—not hustle. Hosted by business strategist, NLP master trainer, and former wellness exec Sharon Otaguro, each episode blends island-rooted values with modern business strategy. Whether you're scaling your first offer or stepping into soul-aligned leadership, this is your place to reconnect, recalibrate, and grow with Aloha.